ILIRA

From the Montreux Jazz Festival to Lollapalooza, from Wembley Stadium to Dua Lipa’s Sunny Hill
Festival, where she shared the stage with Miley Cyrus and Calvin Harris in 2021, ILIRA has
performed on some of Europe’s biggest stages and beyond. With millions of streams, multiple gold
and platinum awards, and a #1 hit with Alle Farben that topped the charts for a month, she is one of
the most successful Swiss artists of all time. Born in the Bernese Oberland and discovered on
SoundCloud, a single upload led to a publishing deal. What followed were years as a songwriter and
hit-maker for others: rappers, international DJs, pop stars, and TikTok phenomena lined up to work
with her, including stars like Rihanna and Fred Again. The cash was flowing and the labels and
managers were ecstatic, but eventually, ILIRA was left with a feeling of emptiness. She missed the
intimacy of small shows, those special, almost magical moments that are so essential for many
artists. “I realized I had almost lost my passion for music, and that’s when I knew I had to find it again.

Just like when I was a music-obsessed teenager full of dreams and optimism,” she says today. So,
she parted ways with her label, her manager, and her publisher. It was a risky step that meant
significant financial losses, but it gave her back something priceless: the joy and the irrepressible
urge to make music. Today, ILIRA works independently, writes autobiographical lyrics, co-produces
her songs, and plays her own instruments. Her current project is more personal than anything
before—organic, raw, and relatable. This is music that is more than a product; it’s an invitation to
enter her inner world and musical universe. With a vocal range of four octaves, a knack for big
melodies, and a commitment to authenticity over fame, ILIRA represents a generation of artists who
would rather forge their own path than be molded by others.

”Deer in Headlights” is ILIRA’s latest single. The song addresses trauma bonding and the inability
to leave a toxic relationship even when it is destroying you from the inside. The title perfectly
captures the feeling: like a deer standing motionless in the headlights, the song describes the
paralyzing moment of shock where you are unable to escape reality. You can hear ILIRA’s “Deer in Headlights” right here on WOW!…….be listening!